issues

We provide input and solutions based on a wealth of research and planning know-how, whether the research relates to ...

  • Advertising – creative development, pre- & post- testing
  • Branding – creation, image evaluation, brand/line extension
  • Communication studies – internal and external company evaluation
  • Corporate identity and value perceptions
  • CRM guidance and evaluation
  • Customer satisfaction monitors
  • Customer segmentation
  • Maximising opportunities
  • New markets – identifying gaps, launching international products and brands
  • New product / service development – from conception to launch
  • Strategic planning and troubleshooting
  • Visual identity – e.g. packaging, logo
  • Usage and attitudes
  • Website development and evaluation
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