Catherine has over twenty years' experience in market research and is a Full Member of the Market Research Society.
Initially a research executive at Marplan, Catherine moved to The Research Business where over the course of the next six years she was promoted to Associate Director. During that time she led teams in both the quantitative and qualitative units, co-facilitated internal and external training courses, and was very involved in developing advertising pre-testing techniques as well as brand image tracking mechanisms.
She joined Gabriel Ashworth Ltd in 1995 and was promoted to Board Director in January 1998. She ran b2b and consumer projects across areas including advertising, branding, customer satisfaction and design, both nationally and internationally.